An entropy approach to unintrusive targeted advertising on the Web.
John A. TomlinPublished in: Comput. Networks (2000)
Keyphrases
- targeted advertising
- website
- web applications
- web documents
- information theoretic
- semantic web
- mutual information
- linked data
- information theory
- web mining
- web pages
- web resources
- web communities
- end users
- data mining
- database
- neural network
- web data
- web users
- information resources
- web technologies
- user generated content
- world wide
- information entropy
- web information retrieval
- data sets