Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust.
Gomaa Mohamed AgagAhmed A. El-MasryPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- behavioral intention
- consumer behavior
- online retailers
- consumer trust
- online shopping
- internet shopping
- perceived usefulness
- online markets
- electronic commerce
- privacy concerns
- online stores
- product reviews
- technology adoption
- perceived risk
- online communities
- purchase intention
- innovation diffusion theory
- attitudes toward
- technology acceptance
- social networking sites
- factors that affect
- virtual communities
- social networking
- information sources