Data mining method of mobile e-commerce consumer purchase behaviour.
Shuang LiPublished in: Int. J. Web Based Communities (2024)
Keyphrases
- data mining methods
- electronic commerce
- mobile commerce
- online stores
- online shopping
- consumer behavior
- purchase behavior
- product information
- data mining
- online shoppers
- business transactions
- data mining techniques
- decision trees
- purchasing behavior
- mobile devices
- mobile phone
- purchase decision
- data mining algorithms
- electronic markets
- data mining applications
- electronic marketplaces
- online retailers
- purchase intention
- customer segmentation
- mobile services
- data mining tools
- marketing strategies
- mobile applications
- databases
- business models
- business processes
- data analysis
- customer loyalty
- mobile users
- data structure
- similarity measure