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Sequential Click Prediction for Sponsored Search with Recurrent Neural Networks.
Yuyu Zhang
Hanjun Dai
Chang Xu
Jun Feng
Taifeng Wang
Jiang Bian
Bin Wang
Tie-Yan Liu
Published in:
CoRR (2014)
Keyphrases
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recurrent neural networks
click prediction
sponsored search
web search
neural network
feed forward
search advertising
echo state networks
additional features
online advertising
search engine
artificial neural networks
information retrieval
search result
product search
expert systems