Data mining analytics investigate WeChat users' behaviours: online social media and social commerce development.
Shu-Hsien LiaoRetno WidowatiWei-Can LinPublished in: Electron. Libr. (2023)
Keyphrases
- data mining
- online social media
- social media
- user generated content
- user interface
- online social networks
- business intelligence
- data analysis
- end users
- social networks
- social commerce
- social web
- data mining techniques
- collaborative filtering
- user interaction
- case study
- recommender systems
- social media data
- future trends
- predictive modeling
- visual analytics
- knowledge discovery
- user profiles
- data warehouse
- rapid development
- online communities
- learning analytics
- theoretical framework
- cloud computing