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Book Review: Christina Spurgeon, Advertising and New Media. New York: Routledge, 2008. x + 242 pp. ISBN 978 - 0 - 415 - 43034 - 0, $108.00 (hbk).
Lucian F. Dinu
Published in:
New Media Soc. (2010)
Keyphrases
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online advertising
social media
digital media
targeted advertising
mobile advertising
sponsored search
multi agent
information technology
probabilistic model
stock exchange
consumer behavior
search advertising