Predictive analytics using big data for increased customer loyalty: Syriatel Telecom Company case study.
Wissam Nazeer WassoufRamez AlkhatibKamal SalloumShadi BalloulPublished in: J. Big Data (2020)
Keyphrases
- big data
- predictive analytics
- business intelligence
- case study
- business decisions
- customer loyalty
- data warehousing
- cloud computing
- marketing strategies
- unstructured data
- data mining
- data analysis
- knowledge management
- data warehouse
- decision support
- business users
- data visualization
- sql server
- data integration
- service quality
- customer satisfaction
- open source
- business analytics
- business process
- data management
- data mining applications
- social network analysis
- customer relationship management
- e learning
- machine learning
- potential customers
- decision support system
- knowledge discovery
- end users
- decision making
- information retrieval
- data sets
- real world