Identifying Business Value From The Use Of Social Media: An Sme Perspective.

Rosemary Stockdale Ashir Ahmed Helana Scheepers

Published in: PACIS (2012)

Keyphrases

social media
social networking
big data
social networks
computer vision
viewpoint
business intelligence
competitive advantage
user generated content
social media data
data sets
information retrieval
case study
empirical evidence
process oriented