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How Do Social Networking Sites Users Become Loyal? A Social Exchange Perspective.
Soo Il Shin
Dianne J. Hall
Published in:
ICIS (2012)
Keyphrases
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social networking sites
social networking
internet users
social networks
social media
young adults
online social networks
user generated content
social activities
social software
social relationships
instant messaging
social graph
user groups
social relations
social network services
data mining