Are Male and Female Avatars Perceived Equally in 3D Virtual Worlds?

David DeWester Fiona Fui-Hoon Nah Sarah J. Gervais Keng Siau

Published in: AMCIS (2009)

Keyphrases

male and female
virtual world
virtual environment
statistically significant
college students
gender differences
age groups
computer literacy
game based learning
learning environment
user satisfaction
information systems