Customer purchase prediction in electronic markets from clickstream data using the Oracle meta-classifier.

Fatemeh Ehsani Monireh Hosseini

Published in: Oper. Res. (2024)

Keyphrases

purchase behavior
electronic markets
electronic commerce
clickstream data
website
user centric
business models
business transactions
feature selection
online stores
search costs
key factors
search engine
ambient intelligence
multi layer perceptron