Login / Signup

Recommendations for marketing campaigns in telecommunication business based on the footprint analysis: Who is a good client?

Julia SidorovaLars LundbergOliver RosanderHåkan GrahnLars Skold
Published in: IISA (2017)
Keyphrases
  • data analysis
  • machine learning
  • information systems
  • marketing campaigns
  • data mining
  • decision support
  • business intelligence