Mobile Permission Marketing: Framing the Market Inquiry.
Petros KavassalisNtina SpyropoulouDimitris DrossosEvangelos MitrokostasGregory GikasAntonis HatzistamatiouPublished in: Int. J. Electron. Commer. (2003)
Keyphrases
- mobile payment
- decision making
- mobile advertising
- market competition
- short and long term
- mobile devices
- mobile phone
- learning environment
- small and medium sized
- third party
- mobile services
- telecommunications industry
- long term
- technology supported
- data mining
- access control
- business models
- knowledge building
- smart phones
- customer relationship management
- security policies
- customer retention
- scientific inquiry
- mobile computing
- mobile users
- mobile applications
- social media
- financial data
- middle school students
- financial markets
- customer base
- short term
- mobile learning
- learning experience
- context aware