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Evaluation on a Personalized Mobile Advertising System: a Comparative Approach.
Michael Chuansan Wang
Stephen Shaoyi Liao
Roger Shijun Zhu
David Jingjun Xu
Huapin Chen
Weiping Wang
Published in:
PACIS (2007)
Keyphrases
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mobile advertising
evaluation criteria
user profiles
information systems
data sets
search engine
website
relevance feedback
comparative analysis
evaluation model