Environmental Scanning for Customer Complaint Identification in Social Media.
Ming YangYijun LiMelody Y. KiangPublished in: ICIS (2011)
Keyphrases
- social media
- social networks
- electronic commerce
- data mining
- social media data
- environmental factors
- customer satisfaction
- customer knowledge
- environmental protection
- customer service
- automatic identification
- structured light
- big data
- case study
- credit card
- user generated content
- marketing strategies
- socio economic
- social networking
- natural environment
- image processing