Understanding the role of gender on perceived value to the smartphone users' switching behavior.
Kuei-Ling YenJack Shih-Chieh HsuPublished in: ICEC (2015)
Keyphrases
- user satisfaction
- cognitive effort
- mobile applications
- daily life
- mobile devices
- everyday lives
- user participation
- user perceptions
- end users
- user interface
- social media
- recommender systems
- user experience
- computer self efficacy
- internet usage
- information retrieval
- neural mechanisms
- technical systems
- user activity
- smart phones
- website