Supporting New Product or Service Introductions: Location, Marketing, and Word of Mouth.
Vahideh Sadat AbediOded BermanDmitry KrassPublished in: Oper. Res. (2014)
Keyphrases
- telecommunications industry
- customer service
- physical location
- web services
- service providers
- service oriented
- data mining
- customer support
- management system
- databases
- website
- social media
- service quality
- service discovery
- mobile services
- customer relationship management
- customer behavior
- information services
- database marketing
- decision support
- data modeling
- semantic web services
- mobile environments
- end users
- computing environments
- marketing campaigns
- processor sharing