Toward a Taxonomy of Social Media Influencers in Public Health Communication.
Julian MarxBeatriz BlancoHannah BollmannPublished in: HICSS (2024)
Keyphrases
- public health
- social media
- health related
- national security
- social networks
- infectious disease
- policy makers
- homeland security
- viral marketing
- information systems
- information diffusion
- social networking
- user generated content
- online social networks
- information retrieval
- social influence
- information technology
- social capital
- social interaction
- social networking sites
- decision support system
- communication networks
- network structure
- information sharing