A Research to Increase Users' Satisfaction and Loyalty Based on the Customer Satisfaction Index: A Case Study on the National Taichung Institute of Technology's Library.
Tung-Shou ChenRong-Chang ChenTsui-Yun ChangPublished in: ICADL (2004)
Keyphrases
- customer satisfaction
- user satisfaction
- service quality
- online shopping
- case study
- customer retention
- customer service
- national institute
- customer reviews
- marketing strategies
- customer data
- information systems
- product design
- database
- customer support
- service providers
- digital collections
- core competence
- databases
- customer loyalty
- university library
- technology acceptance
- perceived usefulness
- website
- end users