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Weighted Pattern Trees: A Case Study with Customer Satisfaction Dataset.
Zhiheng Huang
Masoud Nikravesh
Ben Azvine
Tamás D. Gedeon
Published in:
IFSA (1) (2007)
Keyphrases
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customer satisfaction
service quality
online shopping
customer service
product design
pattern matching
decision trees
user satisfaction
case study
marketing strategies
customer reviews
customer support
databases
information quality
internet banking
core competence
customer retention