Optimized Influence Targeting for Adoption in Social Networks.
Rudolph Louis Mappus IVErica BriscoeClayton HuttoPublished in: AAAI Fall Symposium: Social Networks and Social Contagion (2012)
Keyphrases
- social networks
- social influence
- information diffusion
- technology adoption
- viral marketing
- influence propagation
- information propagation
- social interaction
- online social networks
- early adopters
- social media
- information systems
- perceived risk
- technology acceptance
- community structure
- case study
- community detection
- link prediction
- social network analysis
- social networking sites
- social networking
- complex networks
- online social
- network effects
- power law distribution
- user preferences
- e government
- information technology