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Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence.

Taeyeon KimYongjun SungJang Ho Moon
Published in: Telematics Informatics (2020)
Keyphrases
  • social networking sites
  • social presence
  • instant messaging
  • social networking
  • instructor immediacy
  • active learning
  • machine learning
  • web pages
  • reinforcement learning
  • social media
  • data collection
  • computer mediated