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How much to tell your customer? - A survey of three perspectives on selling strategies with incompletely specified products.
Jochen Gönsch
Published in:
Eur. J. Oper. Res. (2020)
Keyphrases
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customer requirements
marketing strategies
customer demand
pricing strategies
market segments
customer service
customer satisfaction
customer support
consumer behavior
competitive environment
software vendors
retail banking
data sets
customer preferences
product line
long tail
electronic commerce