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Multimedia features for click prediction of new ads in display advertising.

Haibin ChengRoelof van ZwolJavad AzimiEren ManavogluRuofei ZhangYang ZhouVidhya Navalpakkam
Published in: KDD (2012)
Keyphrases
  • display advertising
  • click prediction
  • sponsored search
  • multimedia
  • online advertising
  • search advertising
  • additional features
  • search engine
  • metadata
  • feature extraction
  • web search
  • behavioral targeting
  • user interface