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Multimedia features for click prediction of new ads in display advertising.
Haibin Cheng
Roelof van Zwol
Javad Azimi
Eren Manavoglu
Ruofei Zhang
Yang Zhou
Vidhya Navalpakkam
Published in:
KDD (2012)
Keyphrases
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display advertising
click prediction
sponsored search
multimedia
online advertising
search advertising
additional features
search engine
metadata
feature extraction
web search
behavioral targeting
user interface