The Effects of Hunger Marketing Strategy and Customer Emotion on Purchase Behavior.

Ya-Ling Wu Szu-Ting Lai

Published in: AMCIS (2019)

Keyphrases

purchase behavior
marketing strategies
direct marketing
customer satisfaction
database marketing
customer relationship management
support systems
data mining
life cycle
data mining applications
commercial banks
real world
information systems
web services
data processing
electronic markets