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The Generalized Cascade Click Model: A Unified Framework for Estimating Click Models.
Corné de Ruijt
Sandjai Bhulai
Published in:
CoRR (2021)
Keyphrases
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click models
user behavior
web search
sponsored search
search engine
user preferences
evaluation metrics
user goals
user clicks
click logs
click behavior
search result
online advertising
web search engines
query sessions
web pages
search queries
user queries
random walk
active learning
information retrieval