Are Local Retailers Conquering the Long Tail? A Web Usage and Association Rule Mining Approach on Local Shopping Platforms.
Robin AhlersLars BollwegRichard LackesAndré RuegenbergAli Reza SamanpourMarkus SiepermannPeter WeberPublished in: MKWI (2018)
Keyphrases
- association rule mining
- long tail
- web usage
- web usage mining
- association rules
- website
- data mining techniques
- pattern discovery
- data mining
- web access
- frequent itemsets
- mining algorithm
- recommendation systems
- web logs
- web mining
- itemsets
- knowledge discovery
- social media
- log files
- user sessions
- web content
- online advertising
- real world
- query suggestion
- log data
- web data
- user behavior