Do not Waste Money on Advertising Spend: Bid Recommendation via Concavity Changes.
Deguang KongKonstantin ShmakovJian YangPublished in: CoRR (2022)
Keyphrases
- display advertising
- behavioral targeting
- sponsored search
- online advertising
- recommender systems
- sponsored search auctions
- collaborative filtering
- user preferences
- convex hull
- recommendation systems
- social networking websites
- contextual bandit
- long tail
- advertising campaigns
- consumer behavior
- neural network
- waste management
- environmental impact
- online dating
- bidding strategies
- supply chain
- search engine
- information retrieval