Social Media or Website? Research on Online Advertising Type Based on Evolutionary Game.

Xiang He Li Li Hua Zhang Xingzhen Zhu

Published in: WEB (2019)

Keyphrases

online advertising
website
social media
user behavior
evolutionary game
display advertising
long tail
web pages
advertising campaigns
user experience
internet marketing
search advertising
particle swarm optimization
genetic programming
sponsored search
evolutionary game theory
contextual advertising