How Social Media Influencers Personalize Their Livestreams: The Role of Nonverbal Communication Behavior in Online Personalized Marketing.
Yao WuZekai HuangChenyu XiePublished in: PACIS (2023)
Keyphrases
- social media
- online consumer
- nonverbal communication
- viral marketing
- social media sites
- online communities
- social networks
- online marketing
- user profiles
- social interaction
- information diffusion
- social relationships
- user generated content
- social networking sites
- social networking
- pedagogical agents
- social influence
- personalized search
- user model
- online social networks
- human computer interaction
- online learning
- content analysis
- website