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Decomposing the Impact of Credit Card Promotions on Consumer Behavior and Merchant Performance.
Dan Geng
Robert J. Kauffman
Published in:
HICSS (2017)
Keyphrases
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credit card
consumer behavior
payment scheme
trusted third party
fraud detection
mobile payment
payment protocol
online shopping
purchasing behavior
sensitive information
marketing strategies
bankruptcy prediction
payment systems
social networks
historical data
high dimensional data
business processes
data analysis