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Data mining research for customer relationship management systems: a framework and analysis.

Sarika SharmaD. P. GoyalR. K. Mittal
Published in: Int. J. Bus. Inf. Syst. (2008)
Keyphrases
  • customer relationship management
  • data mining systems
  • data mining
  • data mining applications
  • information systems
  • preprocessing
  • information technology
  • software engineering
  • natural language processing