Using virtual reality and mood-induction procedures to test products with consumers of ceramic tiles.
Berenice SerranoCristina BotellaRosa María BañosMariano Alcañiz RayaPublished in: Comput. Hum. Behav. (2013)
Keyphrases
- virtual reality
- virtual environment
- computer graphics
- product information
- interactive virtual
- augmented reality
- photorealistic
- multi sensory
- three dimensional
- computer animation
- virtual world
- virtual reality technology
- consumer behavior
- virtual space
- market segments
- virtual museum
- virtual humans
- visual data mining
- online stores
- data mining
- machine learning
- marketing campaigns
- computer interface