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The Influence of Benefit Appeals in CSR Communication on Consumers' Willingness to Co-creation.

Xiaoping LiuYingqian LiangShiyu Wang
Published in: WHICEB (1) (2023)
Keyphrases
  • communication networks
  • communication systems
  • instant messaging
  • human computer
  • supply chain
  • computer networks
  • social influence
  • multi party
  • communication protocol
  • communication patterns
  • main factors