Online Contextual Influence Maximization in social networks.
Anil Ömer SaritaçAltug KarakurtCem TekinPublished in: Allerton (2016)
Keyphrases
- influence maximization
- social networks
- greedy algorithm
- viral marketing
- information propagation
- diffusion model
- online social networks
- diffusion models
- influence propagation
- online communities
- information diffusion
- social networking sites
- social network analysis
- online social
- social networking
- network structure
- social interaction
- social media
- seed set
- social network data
- social relationships
- social influence
- link prediction
- online advertising
- community detection
- steady state
- special case