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A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews.

Christopher P. FurnerPradeep RacherlaZhen Zhu
Published in: Int. J. Serv. Technol. Manag. (2014)
Keyphrases
  • literature review
  • cross cultural
  • data mining
  • online product reviews
  • information retrieval
  • learning algorithm
  • quality of service