Factors that Impact Customers' Loyalty for Mobile Telecommunication Products and Services in Australia.
Hassan Shakil BhattiAhmad AbareshiSiddhi PittayachawanPublished in: CONF-IRM (2019)
Keyphrases
- potential customers
- business opportunities
- switching costs
- service quality
- mobile services
- customer loyalty
- online services
- mobile communication
- factors that influence
- website
- customer satisfaction
- market segments
- software vendors
- service providers
- customer requirements
- customer support
- factors influencing
- marketing campaigns
- mobile applications
- mobile networks
- product information
- mobile devices
- mobile commerce
- product recommendation
- context aware
- location aware
- content providers
- value added services
- mobile phone
- united states
- customer service
- business activities
- individual level
- m learning
- web services
- strategic decisions
- network effects
- internet services
- user groups
- communication technologies
- mobile computing
- wireless networks
- customer relationship management
- customer data
- online shopping
- mobile environments
- information goods
- emergency services
- customer preferences
- telecommunication services