Social TV: real-time social media response to TV advertising.
Shawndra HillAman NalavadeAdrian BentonPublished in: AdKDD@KDD (2012)
Keyphrases
- social media
- real time
- tv programs
- social networks
- social interaction
- social media streams
- social networking
- digital tv
- social media platforms
- user generated content
- information retrieval
- user comments
- online social media
- social context
- user generated
- online communities
- social web
- online social
- online advertising
- human behavior
- interactive tv
- big data