Identification of influencers - Measuring influence in customer networks.
Christine KissMartin BichlerPublished in: Decis. Support Syst. (2008)
Keyphrases
- viral marketing
- social influence
- information diffusion
- social networks
- influence propagation
- influence maximization
- network structure
- factors influencing
- computer networks
- online social networks
- electronic commerce
- customer behavior
- customer satisfaction
- heterogeneous networks
- network design
- network analysis
- social interaction
- social network analysis
- retail banking