Optimization in Online Advertising via Simultaneous Adaptive Rate and Price Feedback Control.
Niklas KarlssonPublished in: ECC (2024)
Keyphrases
- feedback control
- online advertising
- adaptive control
- adaptive fuzzy
- closed loop
- optimal control
- user behavior
- open loop
- behavioral targeting
- feedback controller
- long tail
- autonomous control
- constrained optimization
- linear time invariant
- display advertising
- control law
- nonlinear systems
- control scheme
- reinforcement learning
- data mining
- sponsored search
- optimization algorithm
- internet advertising