Linking marketing and supply chain models for improved business strategic decision support.
José Miguel LaínezGintaras V. ReklaitisLuis PuigjanerPublished in: Comput. Chem. Eng. (2010)
Keyphrases
- supply chain
- decision making
- decision support
- supply chain management
- capacity planning
- business intelligence
- trading partners
- decision makers
- product life cycle
- operating costs
- decision support system
- service level
- cost savings
- lead time
- data mining
- inventory control
- inventory management
- stackelberg game
- bullwhip effect
- global economy
- case study
- quantity discount
- rfid technology
- manufacturing companies
- business processes
- knowledge management
- knowledge discovery
- small and medium size