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Mobile Advertisements in Disguise and Their Effect on Trust Propensity and Intention to Use.
Mihai Calin
Basil Hess
Juliana Sutanto
Published in:
ICMB (2013)
Keyphrases
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perceived risk
mobile devices
negative impact
mobile applications
mobile phone
trust model
web pages
mobile learning
smart phones
trust evaluation
social networks
access control
mobile technologies
mobile commerce
personality traits
subjective norm