Consumer Loyalty versus Propensity to Switch between Providers in Mature IT Markets (The Case of Mobile Phone Market).
Gennadi KazakevitchLuba TorlinaSharon HendricksPublished in: PACIS (2006)
Keyphrases
- mobile phone
- online markets
- market participants
- mobile devices
- information goods
- electronic commerce
- mobile learning
- mobile phone users
- mobile users
- double auction
- network effects
- financial markets
- electronic markets
- competitive market
- trading strategies
- mobile applications
- online shopping
- m learning
- market share
- pricing strategies
- end users
- decision making
- electronic marketplaces
- internet access
- electricity markets
- customer satisfaction
- mobile technologies