Evaluating electronic service quality for C2C social commerce in Thailand: A pilot study.
Atchara LeeraphongPruthikrai MahatanankoonBorworn PapasratornPublished in: ICDIM (2016)
Keyphrases
- pilot study
- service quality
- social commerce
- customer satisfaction
- business models
- electronic commerce
- service providers
- computer games
- competitive environment
- quality of service
- information systems
- information quality
- user satisfaction
- online shopping
- call center
- real world
- social web
- social networks
- competitive advantage
- life cycle
- case study
- epistemological beliefs
- data mining