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Adaptive bidding for display advertising.

Arpita GhoshBenjamin I. P. RubinsteinSergei VassilvitskiiMartin Zinkevich
Published in: WWW (2009)
Keyphrases
  • display advertising
  • budget constraints
  • online advertising
  • special case
  • search advertising
  • web search
  • co occurrence
  • search methods
  • online auctions
  • combinatorial auctions