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Assessment of digital tools utilization in marketing activities of enterprises in Ukraine and EU countries using cluster analysis method.
Nestor Shpak
Kateryna Doroshkevych
Ihor Hrabovych
Published in:
MoMLeT (2024)
Keyphrases
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cluster analysis
clustering method
data mining
k means
data mining techniques
unsupervised learning
machine learning
data analysis
data sets
databases
learning algorithm
prior knowledge
probability distribution
e government
correlation analysis
neural gas