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Developing and Validating a Measure of Web Personalization Strategy.

Haiyan FanLiqiong Deng
Published in: Int. J. Technol. Hum. Interact. (2008)
Keyphrases
  • web personalization
  • user interests
  • recommender systems
  • web users
  • access patterns
  • website
  • web usage mining
  • prediction accuracy
  • test collection
  • usage data