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Placement Laundering and the Complexities of Attribution in Online Advertising.

Jeffery KlineAaron CahnPaul Barford
Published in: CoRR (2022)
Keyphrases
  • online advertising
  • user behavior
  • display advertising
  • behavioral targeting
  • sponsored search
  • user experience
  • long tail
  • advertising campaigns
  • information retrieval systems
  • contextual information
  • text retrieval