Organic vs. Sponsored Content: From Ads to Native Ads.

Soumyava Das Akshay Soni Ashok Venkatesan Debora Donato

Published in: WI-IAT (3) (2015)

Keyphrases

targeted advertising
sponsored search
online advertising
contextual advertising
search advertising
keywords
computational advertising
display advertising
metadata
click prediction
search engine
multimedia
image retrieval
multimedia data
multimedia content
keyword extraction