Skewing users' rational risk considerations in social commerce: An empirical examination of the role of social identification.
Samira FarivarOfir TurelYufei YuanPublished in: Inf. Manag. (2018)
Keyphrases
- social web
- social commerce
- social roles
- social media
- social networking sites
- user generated
- social networks
- user interaction
- social communities
- web content
- user generated content
- online social
- decision making
- collaborative filtering
- information gain
- end users
- data mining
- cloud computing
- user profiles
- recommender systems
- user interface
- web search
- databases
- real world